D.R.A.W. Recruitment

Marketing Manager

Details

Contract Type: Full-time
Job Type: Permanent
Pay: £40,000
Location: London London, UK
Job description:
Our client is an established Art Fair, focused on Modern British and Contemporary Art. They are looking for an experienced Marketing Manager to manage, plan and implement a targeted marketing campaign to engage relevant audiences, achieving targets set for quality, quantity and revenue from both visitors and exhibitors. Gain an in-depth understanding of the market, audience and unique proposition of each event. Develop and implement a strategic marketing plan including budgeting, and motivate and manage the Senior Marketing Executive, VIP Relations Manager, temporary staff and external resources (PR, box office, media buying, design and print).

MAIN RESPONSIBILITIES:

  • Effectively manage Marketing team, budget and campaign delivery.
  • Network within the industries to gain contacts, build industry knowledge and understand how we maintain a competitive edge in attracting audiences across each event as exhibitors, sponsors and visitors.
  • Analyse previous campaigns and undertake research to understand the events and audiences fully.
  • Provide strategic insight to support the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director.
  • Plan and implement exhibitor sales and marketing campaigns in liaison with Sales Team.
  •  Produce sponsorship material to support the Sales Team and provide creative input into potential sponsorship agreements.
  • Plan and implement visitor marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns.
  • Develop and agree briefs for external agencies and suppliers including; creative, box office, print and media buying and PR.
  • Appoint and manage agencies and suppliers, securing comparative, best- buy deals on an on-going basis.
  • Develop and maintain professional relationships with media partners, trade associations and other relevant professional organisations.
  • Oversee the development and maintenance of visitor databases.
  • Produce post-show reports, analysing the effectiveness of the campaigns, gaining further insight into the events and make informed recommendations for their strategic development.

SKILLS/ATTRIBUTES REQUIRED:

  • Ambition to grow and develop the events
  • Strong analytical marketing skills
  •  Creative and strategic thinking
  • Strong negotiating skills
  •  Strong organisational skills
  •  Good understanding of all marketing channels, particularly email marketing, direct marketing and data
  • Experience in managing digital campaigns including display, social ads and email marketing
  • Highly effective communication and interpersonal skills
  • Commitment and determination
  • Ability to manage and motivate team and suppliers
  • Experience in event programming and generating content is advantageous
  • A knowledge of Modern British and Contemporary Art as well as the Design sectors desirable but not essential