D.R.A.W. Recruitment

Marketing Manager


Contract Type: Full-time
Job Type: Permanent
Pay: £40,000
Location: London London, UK
Job description:
Our client is an established Art Fair, focused on Modern British and Contemporary Art. They are looking for an experienced Marketing Manager to manage, plan and implement a targeted marketing campaign to engage relevant audiences, achieving targets set for quality, quantity and revenue from both visitors and exhibitors. Gain an in-depth understanding of the market, audience and unique proposition of each event. Develop and implement a strategic marketing plan including budgeting, and motivate and manage the Senior Marketing Executive, VIP Relations Manager, temporary staff and external resources (PR, box office, media buying, design and print).


  • Effectively manage Marketing team, budget and campaign delivery.
  • Network within the industries to gain contacts, build industry knowledge and understand how we maintain a competitive edge in attracting audiences across each event as exhibitors, sponsors and visitors.
  • Analyse previous campaigns and undertake research to understand the events and audiences fully.
  • Provide strategic insight to support the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director.
  • Plan and implement exhibitor sales and marketing campaigns in liaison with Sales Team.
  •  Produce sponsorship material to support the Sales Team and provide creative input into potential sponsorship agreements.
  • Plan and implement visitor marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns.
  • Develop and agree briefs for external agencies and suppliers including; creative, box office, print and media buying and PR.
  • Appoint and manage agencies and suppliers, securing comparative, best- buy deals on an on-going basis.
  • Develop and maintain professional relationships with media partners, trade associations and other relevant professional organisations.
  • Oversee the development and maintenance of visitor databases.
  • Produce post-show reports, analysing the effectiveness of the campaigns, gaining further insight into the events and make informed recommendations for their strategic development.


  • Ambition to grow and develop the events
  • Strong analytical marketing skills
  •  Creative and strategic thinking
  • Strong negotiating skills
  •  Strong organisational skills
  •  Good understanding of all marketing channels, particularly email marketing, direct marketing and data
  • Experience in managing digital campaigns including display, social ads and email marketing
  • Highly effective communication and interpersonal skills
  • Commitment and determination
  • Ability to manage and motivate team and suppliers
  • Experience in event programming and generating content is advantageous
  • A knowledge of Modern British and Contemporary Art as well as the Design sectors desirable but not essential