We kick off the bitesize daily interviews with Jasmin Pelham, Founder of Pelham Communications, a London and New York based international visual arts PR agency delivering strategic brand development, media relations, social media and digital campaigns.
What have you been up to during lockdown?
Pelham has been working hard to ensure that we work closely with our clients as they review how they are doing things and keeping in very close contact with our colleagues in the media to ensure on-going creative cultural coverage. With clients in over 16 countries we were already very familiar with video meetings. Maintaining close working relationships with the whole of Pelham has been crucial. Alongside running the company from my home-office, I have joined virtual exhibition previews and tours including at Ateneum Art Museum in Helsinki and Yorkshire Sculpture Park, mentored for Association of Women in the Arts and enjoyed wild swimming in the Thames thanks to the great weather we have had.
Is there anything in particular you have learned from the last few months?
That during a crisis, there is a heightened demand for art and creativity, and that the shift to making exhibitions globally accessible is to be championed.
How do you think the art industry will change, going forward?
Other than the obvious shifts towards online viewing rooms, which will probably continue to be utilised, I hope the new collaborative mindset championed by projects such as Keith Tyson’s #isolationartschool and David Zwirner’s shared online viewing room will change the art world for the better.
Do you have any advice that you would give to people entering the industry?
Garner as much experience as possible in the digital sphere. Whether it’s in content creation, social media strategy, digital marketing or coding, we are striving to become digital natives alongside PR and communications specialists!
Are there any art organisations that you have been particularly impressed by in the way that they have evolved and responded to the current situation?
RIBOCA2: The second edition of Riga International Biennial of Contemporary Art which was originally due to take place 14-16 May, have transformed the extreme situation into a call for reinvention. Rather than moving the exhibition online or cancelling, they have reimagined the biennial – now open to the public from 20 August to 13 September – into the setting for a feature-length film that will be shot during opening hours, documenting the imitations and possibilities of today.