The art of the perfect fit

Account Director, Cultural Communications Agency

Posted: 25.01.2022
Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

An established cultural communications agency in London is looking for an Account Director or Senior Account Director to join their expanding team.

Responsibilities include:

General

  • Contribute creative PR, marketing and brand development ideas
  • In depth knowledge of visual art subject matter
  • Represent the agency through networking
  • Attend private views and events
  • Generate ideas and create socially sharable content
  • Draft and post creative, newsworthy ideas for socially shareable content for the agency’s social media One piece per month minimum
  • Propose and draft social media posts on behalf of your clients, utilising key moments in their campaign
  • Engage with new and existing contacts and network through the agency’s social media channels
  • Attend a minimum of three private views (or events) per month and report on contacts met, adding to databases and following up where appropriate
  • Maintain confidentiality
  • Relationship building with your colleagues

Account Direction/Client Relations

  • Planning developing and implementing strategy – formulating campaigns, copywriting and brand strategies
  • Conceive, develop and implement client account strategies
  • Oversee campaign timelines and schedules for distributing press materials
  • Writing and editing releases etc
  • Monitor level of client service
  • Oversee client reports in collaboration with account manager
  • Deal with or delegate press requests
  • Attend client meetings and ensuring clients are aware of pending and achieved press on publication
  • Media training for clients – preparation for interviews and discussion of interview strategy
  • Work with clients to assess issues, develop recommendations and implement business improvement processes
  • Work with clients to identify potential alliances and partnerships

Media Relations

  • Face to face press appointments with press of all levels including freelancers
  • Pitching / journalist follow-up of send outs
  • Develop and maintain good working relations with the media
  • Be abreast of new media developments including new publications and social media

Team Management

  • Manage the junior team – training, guidance and motivation on the accounts you are director for
  • Brief the team on clients’ campaign strategies
  • Management of junior team on admin connected with running accounts and priorities
  • Monitor all aspects of your teams work on the accounts. Ensure they are on message
  • Instigate meetings to discuss clients / brainstorming / campaign ideas
  • Play an active part in the Senior Management Team

New Business

  • Lead on the creation of proposals
  • Actively take responsibility for seeking new business
  • Develop ideas for business development and brand partnerships
  • New business/representing the agency through networking