Posted: 25.01.2022
Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:
An established cultural communications agency in London is looking for an Account Director or Senior Account Director to join their expanding team.
Responsibilities include:
General
- Contribute creative PR, marketing and brand development ideas
- In depth knowledge of visual art subject matter
- Represent the agency through networking
- Attend private views and events
- Generate ideas and create socially sharable content
- Draft and post creative, newsworthy ideas for socially shareable content for the agency’s social media One piece per month minimum
- Propose and draft social media posts on behalf of your clients, utilising key moments in their campaign
- Engage with new and existing contacts and network through the agency’s social media channels
- Attend a minimum of three private views (or events) per month and report on contacts met, adding to databases and following up where appropriate
- Maintain confidentiality
- Relationship building with your colleagues
Account Direction/Client Relations
- Planning developing and implementing strategy – formulating campaigns, copywriting and brand strategies
- Conceive, develop and implement client account strategies
- Oversee campaign timelines and schedules for distributing press materials
- Writing and editing releases etc
- Monitor level of client service
- Oversee client reports in collaboration with account manager
- Deal with or delegate press requests
- Attend client meetings and ensuring clients are aware of pending and achieved press on publication
- Media training for clients – preparation for interviews and discussion of interview strategy
- Work with clients to assess issues, develop recommendations and implement business improvement processes
- Work with clients to identify potential alliances and partnerships
Media Relations
- Face to face press appointments with press of all levels including freelancers
- Pitching / journalist follow-up of send outs
- Develop and maintain good working relations with the media
- Be abreast of new media developments including new publications and social media
Team Management
- Manage the junior team – training, guidance and motivation on the accounts you are director for
- Brief the team on clients’ campaign strategies
- Management of junior team on admin connected with running accounts and priorities
- Monitor all aspects of your teams work on the accounts. Ensure they are on message
- Instigate meetings to discuss clients / brainstorming / campaign ideas
- Play an active part in the Senior Management Team
New Business
- Lead on the creation of proposals
- Actively take responsibility for seeking new business
- Develop ideas for business development and brand partnerships
- New business/representing the agency through networking
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