Account Director, Cultural Communications Agency

An established cultural communications agency in London is looking for an Account Director or Senior Account Director to join their expanding team.

Responsibilities include:

General

• Contribute creative PR, marketing and brand development ideas
• In depth knowledge of visual art subject matter
• Represent the agency through networking
• Attend private views and events
• Generate ideas and create socially sharable content
• Draft and post creative, newsworthy ideas for socially shareable content for the agency’s social media One piece per month minimum
• Propose and draft social media posts on behalf of your clients, utilising key moments in their campaign
• Engage with new and existing contacts and network through the agency’s social media channels
• Attend a minimum of three private views (or events) per month and report on contacts met, adding to databases and following up where appropriate
• Maintain confidentiality
• Relationship building with your colleagues

Account Direction/Client Relations

• Planning developing and implementing strategy – formulating campaigns, copywriting and brand strategies
• Conceive, develop and implement client account strategies
• Oversee campaign timelines and schedules for distributing press materials
• Writing and editing releases etc
• Monitor level of client service
• Oversee client reports in collaboration with account manager
• Deal with or delegate press requests
• Attend client meetings and ensuring clients are aware of pending and achieved press on publication
• Media training for clients – preparation for interviews and discussion of interview strategy
• Work with clients to assess issues, develop recommendations and implement business improvement processes
• Work with clients to identify potential alliances and partnerships

Media Relations

• Face to face press appointments with press of all levels including freelancers
• Pitching / journalist follow-up of send outs
• Develop and maintain good working relations with the media
• Be abreast of new media developments including new publications and social media

Team Management

• Manage the junior team – training, guidance and motivation on the accounts you are director for
• Brief the team on clients’ campaign strategies
• Management of junior team on admin connected with running accounts and priorities
• Monitor all aspects of your teams work on the accounts. Ensure they are on message
• Instigate meetings to discuss clients / brainstorming / campaign ideas
• Play an active part in the Senior Management Team

New Business

• Lead on the creation of proposals
• Actively take responsibility for seeking new business
• Develop ideas for business development and brand partnerships
• New business/representing the agency through networking