The art of the perfect fit

Communications Manager, Arts Organisation

Posted: 11.05.2022
Contract Type: Full-time
Job Type: Contract
Pay: £28 - 30k DOE
Location: London, UK
Tenure: Contract
Job description:

A not for profit arts organisation based in South West London is looking for a Communications Manager to join their team. This is a 2 year contract initially with potential for this to be renewed.

Principal duties and responsibilities

Strategy

  • Develop and implement a comprehensive communications and audience development strategy for the organisation to broaden and increase local and international audiences, raise its profile and promote its programmes and resources.

Communications

  • Manage and develop all aspects of the organisations external communications including digital, marketing, social media, advertisements and signage.
  • Manage and develop the website, including the generation of new content and ways of engagement
  • Working closely with The Head of Development to create a new website including e–commerce and digital engagement.
  • In collaboration with the wider team, plan, produce and share digital content across online and social media
  • Collate and edit monthly newsletter, regular announcements and other digital marketing
  • Regularly monitor and report on website and social media data to identify key areas for development
  • Manage image, resource and press archive

Public Relations

  • To initiate and develop positive relationships with local, national and international media.
  • To plan and implement publicity and public relations, working across the organisation to identify newsworthy stories, produce press releases and assets, and manage media relations at events
  • To liaise with organisations partners to ensure coordinated marketing and communications for collaborative projects
  • Manage relationships with external PR agencies
  • Organise press launches and events for commissions and key projects as required

Audience Development

  • Support the development and delivery of the Audience Development strategy set by the Director and Managing Director that broadens and deepens audience and participant engagement programmes.
  • Manage establishment and implementation of a Customer Relationship Management system, supporting the cultivation of audiences
  • Increase engagement and participation from audiences that may have limited access or engagement to the arts or maybe underrepresented within our current audiences
  • Create and develop innovative relationships with local and international partners to develop strategic outcomes
  • Develop organisation’s approach to audience data collation and ensure audience feedback, visitor numbers and data are clearly and accurately collated
  • Monitoring of digital engagement via Google analytics etc

Brand assessment and implementation

  • Ensure all communications comply with brand guidelines
  • Make recommendations to ensure awareness of the brand
  • Ensure that all printed materials, official verbal and written communication and the public programming conveys the brands

Financial

  • Contribute to budget forecasts
  • Managing the department and key project budgets, including regular reporting

Other

  • To support the philosophy, aims and objectives of the organisation and to champion its work.
  • To promote and support equality, diversity and inclusion for all staff, freelancers, artists, audiences and stakeholders
  • Maximise opportunities for driving income through communications
  • Responsible for emailing lists across the organisation in conjunction with other teams
  • Work with Trustees with a specific focus on communications
  • Compiling occasional reports and contributing to annual review and business plan.
  • Actively participate in the London contemporary art world – networking with artists, designers, press, collectors, funders, sponsors and other institutions to develop working relationships
  • Ensuring effective administration systems are in place, including press list management, up to date press files, listings information

Essential skills and attributes

  • Demonstrable and informed interest in contemporary art and visual culture, with a particular knowledge of the contemporary artwork in London and internationall
  • Excellent verbal and written communication skills with attention to detail
  • Experience of working as part of a small team and the ability to forge mutually respectful and effective working relationships with a diverse group of personalities, including members of the Board, patrons, staff etc.
  • A flexible self–motivated approach to working and experience of multi– tasking, an ability to prioritise and plan
  • Proven strong IT skills, particularly in MS Word, Excel, Database software, Photoshop and InDesign.
  • An energetic, highly motivated and enthusiastic team player with a desire to further develop a career in the contemporary art world
  • Experience overseeing social media channels and delivering high impact campaigns across multiple platforms
  • Knowledge of database management and GDPR
  • Experience of creating e–marketing campaigns which drive high levels of conversion and engagement
  • Experience of writing press releases targeting local, national and international press
  • Experience of delivering marketing and communications campaigns to support income generation via e–commerce
  • Experience of working with and liaising with the media, both proactively and reactively, to generate positive news coverage
  • An extensive and established network of relevant contacts
  • Excellent copywriting skills, adapting style to suit audience
  • Excellent organisational and administrative skills with the ability to inform accurate decision making, under pressure and to tight budgets and deadlines
  • Able to meet deadlines and reach targets under pressure
  • Able to manage competing priorities and relationships
  • Strong negotiating and influencing skills, with a strong emphasis on reconciling commercial targets with artistic/ social interests
  • Strong understanding of ecommerce best practise