The art of the perfect fit

Digital Marketing & Communications Manager, Art Gallery

Posted: 20.09.2021
Contract Type: Full-time
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

An established and widely respected gallery in London are looking for a Digital Marketing and Communications Manager to join their team.

Responsibilities include: 

Digital Marketing

  • Contribute creative ideas to broaden and expand the gallery audience with innovative and integrated digital marketing campaigns across our digital channels (incl but not limited to gallery website, viewing rooms microsite, Instagram, LinkedIn)
  • Develop and implement Rich Media Content strategy, from commission to distribution
  • E-mailer campaigns: plan, manage and implement e-marketing campaigns using Mailchimp
  • Produce ad hoc marketing materials in-house using Adobe Photoshop and InDesign
  • Update gallery website with our programme
  • Design and build Online Viewing Rooms using Artlogic and InDesign
  • Search Engine Optimisation monitoring
  • Devise creative strategies to grow and diversify the gallery’s social following
  • Write copy and manage distribution of all content on socials
  • Reactively share editorial coverage on socials
  • Send quarterly report to the team on analytics and growth

Communications

Press

  • Implement press campaigns for the exhibition programme and selected fairs
  • Set up one-on-one briefings and proactively pitch media about the gallery programme and external projects, securing coverage
  • Write, copyedit and proof texts such as press releases to support press campaigns
  • Format press releases and gallery documents using InDesign
  • Select and prepare press images, captions and information
  • Oversee logistics for press interviews, journalist visits, photographers and film crews
  • Respond to incoming enquiries from press
  • Build the gallery’s press network and database
  • Monitor press coverage and request corrections where appropriate
  • Scan and file press archive
  • Circulate recent press to staff

Events

  • Creative event production: contribute creative ideas for events to broaden the gallery’s audience such as education programme and client events
  • Manage gallery events within the team on the ground

The successful candidate will have the following attributes:

  • Creative, flexible and innovative approach to working, bringing new ideas to the table
  • Ambitious for the gallery, with an entrepreneurial spirit
  • Strong visual sense
  • Educated to degree level, preferably in arts or humanities subject (BA required)
  • Demonstrated PR network
  • Experience leading communications and marketing campaigns
  • Excellent communication skills, as well as analytical, organisational and interpersonal skills
  • Strong language skills. Fluent in English, further languages desired but not essential
  • Excellent written skills in English
  • Demonstrated skill writing about art and exhibitions

Desired but not essential:

  • Experience of Artlogic CMS
  • Good working knowledge of InDesign and Photoshop