The art of the perfect fit

Marketing Coordinator, Auction House

Posted: 04.01.2024
Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: Oxfordshire, UK
Tenure: Permanent
Job description:

Our client, a leading regional auction house, is looking for a marketing coordinator, to take creative ownership of marketing strategy and execution across its multiple locations and salerooms.

Responsibilities:

  • Developing marketing strategies: create and execute comprehensive marketing plans aligned with the auction house’s objectives, considering both online and offline channels.
  • Brand management: maintain and enhance the brand’s image and presence within the regional market, ensuring consistency across all marketing materials.
  • Campaign management: plan and oversee marketing campaigns for specific auctions or events, utilising various platforms like social media, email marketing, print media, and collaborations with local partners.
  • Content creation: develop compelling content, including written, visual, and multimedia materials, to engage potential buyers and sellers. This might include catalogue creation, blog posts, videos, and social media content.
  • Digital marketing: manage the digital presence of the auction house, including website management, SEO strategies, social media channels, and paid advertising campaigns.
  • Client engagement: cultivate relationships with potential clients, collectors, and sellers, understanding their needs and preferences to tailor marketing efforts effectively.
  • Market research: stay updated on industry trends, competitor activities, and market demands to adapt marketing strategies accordingly and identify new opportunities.
  • Budgeting and analytics: manage marketing budgets effectively and analyse campaign performance metrics to optimise strategies for maximum impact and ROI.
  • Event coordination: collaborate with other departments to organise successful auctions and related events, ensuring marketing efforts support event objectives.

Qualifications and Skills:

  • Proven experience in marketing, preferably within the art, collectibles, or auction industry.
  • Strong communication and interpersonal skills for client engagement and team collaboration.
  • Proficiency in digital marketing tools, analytics, and content creation platforms.
  • Strategic thinking and the ability to adapt to dynamic market conditions.
  • Budget management and analytical skills for measuring marketing campaign success.

Key Attributes:

  • Creativity and innovative thinking for developing unique marketing approaches.
  • Attention to detail in managing branding and promotional materials.
  • Ability to work independently and take ownership of marketing initiatives.
  • This role demands a mix of strategic planning, creative execution, and interpersonal skills to effectively market auctions and attract both buyers and sellers.