D.R.A.W. Recruitment

Marketing Executive, Art Fair


Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

An opportunity has arisen for a brilliant Marketing Executive to join an art fair in London.

The role of the Marketing Executive (ME) is to assist in the planning and delivery of the communications campaign for events with a view to achieving the right quality and quantity of visitors and exhibitors and meeting the required revenue targets where applicable. This is to be achieved through understanding the market; working with the internal team, external suppliers, partners and exhibitors to gain further insights into our customers’ needs; inputting into the marketing plan and into the visitor target groups and by delivering the marketing communications campaign for events. Beyond the standard expected skills of a Marketing Executive, you will play a key role in helping shape our digital narrative by creating campaigns across our digital channels that truly engage audiences and deliver ROI.

General Duties and Responsibilities:

  • To work with the Marketing Manager (MM) and Events team on the creation, development and implementation of the communications plan in order to achieve event objectives
  • To understand the objectives and timescales for the event
  • To work with the MM and Events team to produce targeted and effective marketing collateral
  • To assist the MM in planning and implementing the visitor marketing campaigns including advertising, print, direct mail, special promotions, media partnerships, web media and liaising with PR agencies; with a specific focus on social media and email marketing
  • Manage and monitor event social media accounts including scheduling posts and fielding enquiries made via these platforms
  • To work with the MM in identifying target audiences and devising strategic digital campaigns that engage, inform and motivate
  • To manage email marketing through the event online website system
  • To assist the MM in maintaining day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print and media buying, and PR
  • To research and compile direct marketing and advertising schedules with the MM
  • To update show websites in a timely manner ensuring messages are consistent with offline promotional material
  • To liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and that maximising marketing opportunities pre, during and post-event
  • To help with delivery of event features (conferences and seminars) as required
  • To input into the capture of survey data and interpretation of data for post-event reports and show development
  • To assist the MM to collate and prepare detailed results of the marketing campaign and produce a marketing post-show report to assess the effectiveness of the campaigns and gain further insight into the events
  • To work with the MM on the development of contra agreements and media partnerships and help maintain relationships

Person Specification


  • Experience in Marketing and Campaign Planning
  • Experience in creating targeted digital marketing content
  • Experience in Basic Website Management
  • Experience managing social media business accounts


  • Understanding of digital marketing tools and techniques
  • Understanding of conventional and digital marketing channels
  • Good overall IT skills including Outlook and Microsoft Office
  • An understanding and interest in Modern and contemporary art and design, would be an advantage.


  • Able to think creatively and strategically
  • Committed and determined
  • Effective interpersonal skills
  • Organised with good time management
  • Ability to pay close attention to detail
  • Willing to learn, adapt and grow within a role