D.R.A.W. Recruitment

Marketing Manager, Art Fair


Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

An exciting opportunity has arisen for an experienced marketing person to join an arts events company as their Marketing Manager.

The purpose of this role is to manage, plan and implement a targeted marketing campaign to engage relevant audiences, achieving targets set for quality, quantity and revenue from both visitors and exhibitors. Gain an in-depth understanding of the market, audience and unique proposition of each event. Develop and implement a strategic marketing plan including budgeting, and motivate and manage the Senior Marketing Executive, VIP Relations Manager, temporary staff and external resources (PR, box office, media buying, design and print).

General Duties & Responsibilities:

  • Create and manage marketing budget
  • Deliver Show marketing targets
  • Develop Strategic marketing plans and compelling visitor proposition
  • Plan, manage and deliver multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR
  • Effectively manage Marketing team
  • Analyse previous campaigns and undertake research to understand the events and audiences
  • Provide strategic insight to support the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director.
  • Plan and implement exhibitor sales and marketing campaigns in liaison with Sales Team.
  • Produce sponsorship material to support the Sponsorship and Sales Team and provide creative input into potential sponsorship
  • Develop and agree briefs for external agencies and suppliers including; creative, box office, print and media buying and
  • Manage the creation and production of impactful marketing materials
  • Appoint and manage agencies and suppliers, securing comparative, best- buy deals on an on-going
  • Develop and maintain professional relationships with media partners, trade associations and other relevant professional
  • Oversee the development and maintenance of visitor
  • Produce post-show reports, analysing the effectiveness of the campaigns, gaining further insight into the events and make informed recommendations for their strategic
  • Network within the industries to gain contacts, build industry knowledge and understand how we maintain a competitive edge in attracting audiences across each event.

Knowledge, skills and experience required:

  •  At least two years experience as a Marketing Manager
  • Financial Planning and budget management
  • Prompt & Accurate reporting
  • Market & industry knowledge
  • Marketing channel understanding & Execution
  • Digital Advertising
  • Web Analytics
  • Marketing database management
  • Experience in managing digital campaigns including display, social ads and email marketing
  • Ability to manage and motivate team and suppliers
  • Experience in event programming and generating content is advantageous
  • A knowledge of Modern and Contemporary Art as well as the Design sectors desirable but not essential
  • Focus on the Customer Experience
  • Sales and sponsorship collaboration
  • Strong analytical marketing skills
  • Creative and strategic thinking
  • Excellent verbal & written skills
  • Strong negotiating skills
  • Strong organisational skills
  • Time management and multi-tasking

Essential qualities:

  • Effective leader, coach & mentor
  • Ability to listen and learn
  • Clear communicator and strong interpersonal skills
  • Committed, engaged and motivated
  • Effective delegator
  • Decisive and self-led
  • Open-minded with a positive outlook
  • Ambition to grow and develop the events