D.R.A.W. Recruitment

Marketing Manager – Art Fair

Details

Contract Type: Full-time
Job Type: Permanent
Pay: £40,000 plus bonus & benefits
Location: London, UK
Job description:

A leading events company is looking for an experienced Marketing Manager to manage, plan and implement targeted marketing campaigns for two large fairs each year. You will engage relevant audiences, achieving targets set for quality, quantity and revenue from both visitors and exhibitors. Gain an in-depth understanding of the market, audience and unique proposition of each event.

Your role will be to develop and implement a strategic marketing plan including budgeting. You will also motivate and manage the Senior Marketing Executive, VIP Relations Manager, temporary staff and external resources.

MAIN ACTIVITIES:

  • Create and manage marketing budget
  • Deliver Show marketing targets
  • Develop Strategic marketing plans and compelling visitor proposition
  • Plan, manage and deliver multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns
  • Participate in show 3 year planning
  • Effectively manage Marketing team
  • Analyse previous campaigns and undertake research to understand the events and audiences fully
  • Provide strategic insight to support the development of the shows in both the short, medium and long term and produce the marketing budget with the Event Director
  • Plan and implement exhibitor sales and marketing campaigns in liaison with Sales Team
  • Produce sponsorship material to support the Sponsorship and Sales Team and provide creative input into potential sponsorship agreements
  • Develop and agree briefs for external agencies and suppliers including; creative, box office, print and media buying and PR
  • Manage the creation and production of impactful marketing materials
  • Appoint and manage agencies and suppliers, securing comparative, best- buy deals on an on-going basis
  • Develop and maintain professional relationships with media partners, trade associations and other relevant professional organisations
  • Oversee the development and maintenance of visitor databases
  • Produce post-show reports, analysing the effectiveness of the campaigns, gaining further insight into the events and make informed recommendations for their strategic development
  • Network within the industries to gain contacts, build industry knowledge and understand how we maintain a competitive edge in attracting audiences across each event as exhibitors, sponsors and visitors

SKILLS REQUIRED:

  • Financial Planning and budget management
  • Prompt and Accurate reporting
  • Market and industry knowledge
  • Marketing channel understanding and Execution
  • Digital Advertising
  • Web Analytics
  • Marketing database management
  • Experience in managing digital campaigns including display, social ads and email marketing
  • Ability to manage and motivate team and suppliers
  • Experience in event programming and generating content is advantageous
  • A knowledge of Modern British and Contemporary Art as well as the Design sectors desirable but not essential
  • Focus on the Customer Experience
  • Sales and sponsorship collaboration
  • Strong analytical marketing skills
  • Creative and strategic thinking
  • Excellent verbal and written skills
  • Strong negotiating skills