The art of the perfect fit

Marketing Manager, Arts Organisation

Posted: 03.08.2022
Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

A prestigious international fine art and photographic archive specialising in licensing fine art, cultural and historical images, is seeking a passionate and talented Marketing Manager to join the team.

This is an important role within the business, with the opportunity to work as part of a growing marketing department to develop an established global brand. Reporting to the Head of Marketing, the role is London-based and offers a hybrid working policy.

Tasks:

  • Implement a relevant and contemporary marketing and communications plan across all channels, platforms and media, in line with the company‚Äôs brand identity and guidelines
  • Responsible for copywriting and content production for UK, US and other English speaking markets
  • Manage, test and continually improve effective lead generation via:
    • Email Marketing / Automation
    • Social media
    • Blogs
    • Paid search
    • Website/SEO
  • Provide accurate reports and analysis to clients and company management (e.g. keyword research and Google Analytics reporting)
  • Responsible for the visual appearance of the customer-facing website: keeping content fresh and relevant via the CMS system
  • Manage CRM system (HubSpot) and champion its use across the business
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. Keep up to date with current digital trends
  • Actively seek and test new ways of selling products and services collaborating with the marketing team and internal stakeholders
  • Collaborate with sales teams to align commercial priorities
  • Brief external suppliers such as copywriters, translators, designers or art directors where necessary
  • Create and design marketing collateral and prepare files for print where necessary

Personal Attributes:

  • Talented writer, able to write and proof accurately to deadline
  • Strong communicator and keen team player
  • Experienced with email marketing, social media and website management
  • Experienced with Hubspot or similar CRM system
  • Experienced with SEO, keyword research and google analytics
  • Experienced with Microsoft Office and Adobe InDesign
  • Experience working in a global business beneficial
  • Fluent in spoken and written English. Additional European languages advantageous