Marketing Manager, Arts Organisation

A prestigious international fine art and photographic archive specialising in licensing fine art, cultural and historical images, is seeking a passionate and talented Marketing Manager to join the team.

This is an important role within the business, with the opportunity to work as part of a growing marketing department to develop an established global brand. Reporting to the Head of Marketing, the role is London-based and offers a hybrid working policy.

Tasks:

• Implement a relevant and contemporary marketing and communications plan across all channels, platforms and media, in line with the company’s brand identity and guidelines
• Responsible for copywriting and content production for UK, US and other English speaking markets
• Manage, test and continually improve effective lead generation via:
  • Email Marketing / Automation
  • Social media
  • Blogs
  • Paid search
  • Website/SEO
• Provide accurate reports and analysis to clients and company management (e.g. keyword research and Google Analytics reporting)
• Responsible for the visual appearance of the customer-facing website: keeping content fresh and relevant via the CMS system
• Manage CRM system (HubSpot) and champion its use across the business
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. Keep up to date with current digital trends
• Actively seek and test new ways of selling products and services collaborating with the marketing team and internal stakeholders
• Collaborate with sales teams to align commercial priorities
• Brief external suppliers such as copywriters, translators, designers or art directors where necessary
• Create and design marketing collateral and prepare files for print where necessary

Personal Attributes:

• Talented writer, able to write and proof accurately to deadline
• Strong communicator and keen team player
• Experienced with email marketing, social media and website management
• Experienced with Hubspot or similar CRM system
• Experienced with SEO, keyword research and google analytics
• Experienced with Microsoft Office and Adobe InDesign
• Experience working in a global business beneficial
• Fluent in spoken and written English. Additional European languages advantageous