The art of the perfect fit

Marketing Manager, Auction House

Posted: 24.11.2022
Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

A well-established London auction house is looking for a Marketing Manager to join their busy team. The marketing and design function works across the entire business, playing a crucial role as brand champion, developing engaging and creative content and advertising for specialist departments and the business as a whole, and understanding the needs and aspirations of their different client audiences, both vendors and buyers.

This position of Marketing Manager focuses on the marketing function and works alongside the Head of Brand, with both positions reporting directly to the Managing Director.

Areas of responsibility

Responsibilities include but are not limited to the following:

Strategy and planning

  • Devise and implement a marketing strategy and annual plan, within agreed budgets, in line with the company’s business plan
  • Work with Heads of Department and the marketing and design team to deliver integrated marketing campaigns in order to achieve sale objectives; work with the Leadership Team on marketing campaigns to achieve business objectives
  • Work closely with the Head of Brand and Leadership Team to deliver individual campaigns that promote the brand and generate engagement in line with the business. Whilst the Head of Brand is responsible for creating the brand itself, marketing is where that plan is put into action
  • Take overall responsibility for the monitoring and evaluation of all marketing activities in order to better inform strategy and plans
  • Monitor and analyse competitor activity

Digital marketing, content creation, advertising and email marketing

  • Oversee the marketing content schedule including the planning of campaigns and delivery of assets
  • Oversee the marketing team and help create copy and content for digital, email, social and print channels. This includes the design of all marketing collateral including advertising, brochures, proposals, signage and stationery
  • Take overall responsibility for the Digital Marketing Strategy, working closely with our external digital agency in audience development and ensuring the successful delivery of campaigns for both the business and individual departments
  • Act as a point of contact for advertisers as well as seeking out new advertising opportunities both domestically and internationally
  • Help produce consignment proposals, with the relevant Head of Department and others
  • Work with/oversee the work of the Content Manager on:
    • The implementation of a content strategy / content calendar
    • The planning, writing and editing of marketing content and communications both online and offline, including the website, social channels and press
    • Developing influencer marketing
    • Media outreach, press and public relations

Videography

  • Work with the Head of Brand on his production of creative and engaging animation, motion graphics and video content for the website and social channels

Website

  • Take overall responsibility for website management, copy, images and analytics in line with marketing plans and departmental activities

Finance, HR and administration

  • Take overall responsibility for the management of the marketing budget
  • Line manage the Content Manager and Marketing Executive
  • Provide regular reports to the Leadership Team on marketing activity and KPIs
  • Take overall responsibility for marketing suppliers including agency management regarding marketing activity
  • Oversee the management of the CRM system and email database, and ensure adherence to GDPR good practice

General

  • Ensure compliance with all internal policies and procedures and any relevant external bodies or processes
  • Participate in organisation-wide meetings, activities and processes, and develop internal contacts, networks and interactions as appropriate
  • Carry out other duties as required by the Directors and Managing Directors

Person specification:

Essential qualifications, skills and experience

  • A degree-level qualification relevant to marketing
  • Extensive experience in the field, either at auction, within the trade or at another relevant institution e.g. gallery, museum or business related to the arts
  • Excellent written and verbal communication and inter-personal skills, including first class written and spoken English
  • Confident, driven and dynamic leader
  • Excellent team working skills, and an ability to motivate a wide range of internal and external stakeholders
  • Ability to work to tight auction deadlines across a range of busy departments
  • Experience working with on projects of all sizes, long- and short-term; demonstrated ability to prioritise a variety of concurrent projects
  • Excellent knowledge of the Microsoft 365 suite
  • Strong project management skills with attention to detail
  • Ability to thrive within a fast-paced team environment
  • An interest in the arts and cultural heritage