D.R.A.W. Recruitment

Sponsorship Manager, Art Fair


Contract Type: Full-time
Job Type: Permanent
Pay: Dependent on experience
Location: London, UK
Tenure: Permanent
Job description:

A rare opportunity has arisen for an experienced Sponsorship Manager to work across two art fairs that take place in London.

The primary function of this role is to source, develop and secure new sponsor and partner relationships and opportunities; alongside retaining and managing their most valuable sponsorship customers. You’ll be responsible for finding the very best solutions to meet their business objectives whilst ensuring that the brands are seen as leaders within their fields  – creating exceptional experiences for exhibitors and visitors alike.

You must be proactive in sourcing and managing current and potential partners, working alongside the Event Directors and in partnership with the event and/or sales managers.

General Duties & Responsibilities:

  • To manage personal sales based on sponsorship targets and goals. Revenue should be self-sourced and retained with clear growth plans
  • To understand the business goals and strategic plans, in particular the strategic plan of each event and how this both impacts and provides opportunity for your clients and prospective clients
  • Directly report to the Portfolio Director on business, personal development and objectives and indirectly report to the Event Directors and Sales Managers on forecast, actual revenues and opportunity
  • Research and develop leads with prospective new clients and build an impressive network of industry contacts, with accurate forecasting both short and long term
  • Schedule meetings with appropriate client contacts in order to present partnership ideas, pitch proposals, and negotiate sponsorship packages
  • Research and develop appropriate new partnership opportunities across the events and year-round
  • Maintain and develop current relationships and establish new relationships with clients to identify opportunities for revenue growth through new sponsorship initiatives, sponsorship of new content or creation of new show concepts in line with the business and event strategy
  • Collaborate and communicate with relevant stake holders within the business to ensure smooth delivery of proposals, whilst owning the project.
  • Working with the Sponsorship & Partnerships Executive to ensure that digital, communication and other internal teams are fully aware of all the campaign activities of sponsors
  • Coordinate projects and events at the show related to sponsors
  • Liaise with Operations Director on design and logistics of sponsored spaces at the event
  • Work with internal and external stakeholders to develop media and content focused creative brand solutions
  • Manage and negotiate contracts with sponsors and partners from drafting stage through to signing
  • Represent as the public face of the organisation and act as a role model for the rest of the business promoting best practice, dedication, creativity and effective communication
  • Ensure KPIs are used in strategic planning, performance management and in managing sponsorship performance
  • To share industry knowledge with show teams and to encourage creativity and idea sharing.

Essential Qualities


  • A minimum of 5 years’ experience in high value B2B sales
  • A proven track record of meeting and exceeding targets in the exhibition industry and is highly target driven
  • Experience in sponsorship sales with demonstrable ability to reach out to all market opportunities
  • Great networking skills – always looking to develop new contacts and look for new opportunities
  • Demonstrable experience of developing and strengthening relationships with key decision makers
  • Creative thinker, able to evolve concepts and propositions to suit client brief
  • The ability to pay close attention to detail
  • Highly organised with impeccable time management and prioritisation skills
  • Excellent communication and presentation skills in person, over the phone and in written form
  • Experience in planning and delivery
  • Experience in working within tight timescales
  • Experience of contract management and contract negotiation
  • Ability to work well within a team whilst also focusing on individual projects, reporting at all levels
  • Demonstrable leadership skills


  • Understanding of brand culture and marketing agencies
  • Understanding of conventional and digital marketing platforms
  • Understanding of budget and business margin management
  • Culturally aware, with an interest within arts, events and media
  • Highly proficient in Microsoft Word, Excel & PowerPoint
  • Educated to degree level